CovationBio PDO Announces Launch of First Saucony® Running Shoe Powered by Susterra ® Propanediol
“This partnership with Saucony on the Triumph RFG was a natural collaboration as we
aim to build a more circular economy with a renewable footprint globally, especially in
the performance footwear brands category.” John Hurban, Vice President, Global Marketing and Sales, CovationBio™ PDO
“This partnership with Saucony on the Triumph RFG was a natural collaboration as we aim to build a more circular economy with a renewable footprint globally, especially in the performance footwear brands category,” said John Hurban, vice president of global marketing and sales at CovationBio™ PDO, the world’s largest producer of 100 percent bio-based 1,3 propanediol (or “BIO-PDO®”). Susterra® propanediol is a 100 percent BIO-PDO derived from regeneratively-grown dent corn. A partnership with Primient and Truterra, LLC, supports these regenerative farming methods at farms across the Midwest (U.S.). By using nature as a source, CovationBio™ PDO transforms the plant-based feedstock into a building block designed to reduce the need for petroleum-based components and improve product performance.
“We are proud to be a part of Saucony’s sustainable mission, and this marks a milestone for Susterra® propanediol. It’s the first example we’re aware of where this percentage of bio-based content is used in the midsole of an athletic shoe. We believe runners and fitness enthusiasts will benefit from increased high-performance shoe flexibility, comfortability, and durability. This shoe sizes up against the competition and goes the distance to have a lighter environmental footprint,” said Hurban.
Triumph RFG Features
- PWRRUN BIO+ cushioning is 55% corn based (made from Susterra® propanediol), limiting dependence on plastic
- PWRRUN BIO+ sockliner; made to perform with PWRRUN+ sockliner for added comfort
- Durable gum rubber outsole is made from 80% natural rubber
- Breathable mesh upper made of cotton using plant-based dyes
- Soft collar and padded tongue for 360 degree fit and feel
- Category: Neutral
- Heel-to-toe Offset: 10mm (37mm heel/27mm forefoot)
- Weight: Men’s 10.4oz. (295g), Women’s 9.7oz (275g)
- Sustainability: This style is vegan and contains recycled materials
Susterra® Propanediol Features
- USDA 100% certified bio-based product derived from regeneratively-grown dent corn
- BIO-PDO is petroleum-free and offers high-performing, sustainable solutions for a wide range of polyurethane applications
- Benefits include improved flexibility and tear strength, strong durability and adhesion properties, softness and transparency, and enhanced abrasion resistance
- Generates up to 48% less greenhouse gas emissions cradle-to-gate compared to 1,4-butanediol (BDO), a common petrochemical-sourced alternative
Pricing and Sizing
The Triumph RFG is available in men’s sizes 7-13, and 14 and 15, and women’s
sizes 5-12 at a suggested retail price of $160.00. To find a Saucony retailer near
you, call 800-365-4933 or visit here.
About CovationBio™ PDO
Primient Covation LLC (“CovationBioTM PDO”) is the world’s largest producer of 100 percent
bio-based 1,3 propanediol (or BIO-PDO®). By using nature as a source, CovationBioTM PDO
transforms a plant-based feedstock into high performance products containing Susterra®
propanediol and Zemea® propanediol. Susterra® is a registered trademark of Primient Covation
LLC and is used under license. For more information, please visit CovationBio.com and follow
on LinkedIn, Instagram, and Facebook.
About Saucony
Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE:
WWW), is a leading global performance running brand that fuses innovation, style and culture.
Widely recognized for award-winning technologies including PWRRUNTM PB, PWRRUN+TM,
and SPEEDROLLTM, Saucony creates innovative technical and lifestyle footwear and apparel
across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable
people to live a better life through running culture, self-expression and their impact on the world.
For more information, visit www.saucony.com.
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09/07/23
For further information contact:Alexa Raab
Alexa.raab@covationbio.com
CovationBio PDO Media Contact:
Heather Barbod
heather@inspireelemental.com
